Story-telling, Only Part of Designing for Behavioral Modeling

The core outcome of the Better Choices, Better Health® (BCBH) program is to increase participants’ self-efficacy.  Across the entire program we’re deliberate about how we design not only to engage and delight our participants, but also to ensure we increase their self-efficacy. In 1977[i] Albert Bandura defined self-efficacy as “the belief in one’s capabilities to […]

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